High John the Conqueror

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Common Name: High John the Conqueror

Botanical name: Ipomoea jalapa

Packaging: 100% PCR plastic zip-lock bag (find out more about our packaging)

Origins: Brazil


High John the Conqueror is a well-known herb used in the African-American folk traditions, especially among those who practise Hoodoo. When used in folk magic, High John the Conqueror is said to aid in workings of love and sex while being considered lucky for gamblers.

John the Conqueror was an African Prince who was captured and sold as a slave in America. Despite his enslavement, John’s spirit was never broken. John is seen as a trickster, always playing tricks, and evading his master. There is account where John falls in love with the devil’s daughter, and for her hand in marriage the devil decided to set John an impossible task. The task was to clear sixty acres of land in half a day, what the devil didn’t know was that his daughter has given John a magickal axe. John was able to accomplish the task of clearing the land, and with this the devil became angered. John and the devil’s daughter escaped the devils wrath by shapeshifting.     

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